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THE ART OF MARKETING

Boost Your Sales

1
Get your prospects attention through some advertising or prospecting method.
2
Build your prospect interest by using an emotional appeal to influence them making a valuable purchase and being satisfied using the products or services.
3
Build your prospect a desire for your product by showing them its features and give some samples to try and experience themselves.
4
Increase your prospect desire for your product by conviction or proving the worth of your product compare to your competitors. You may use testimonials from satisfied customers.
5
Closing the sale by encouraging your prospect to take action or purchase immediately. Address any objections with a reasonable and impressive explanation. There are many variations of closing techniques that can help you to get the business: a) A direct close by asking order confirmation. b) A concession close by giving the prospect an assurance that they are making a smart choice or saving money or getting more value for their purchase. c) A time-driven close by pursuing your prospects to make a purchase using statements like, “prices are going up by next week, so you should buy today in order to get the discounts”. d) A trial offer by convincing your prospect to use the product at no risk for a trial period or money back guarantee.

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