BRANDING
What is a brand?

Brand name
Brand mark
Trademark
Copyright
Patent
A Brand
“A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.”
Branding is way more than just a logo and a website
“Your brand is what other people say about you when you’re not in the room”