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What is a brand?


Brand name

That part of the brand identity which can be spoken

Brand mark

Recognisable but can not be spoken eg: symbol, design, colour, lettering style, character, gesture


Gives seller exclusive rights to use registered trademark


Exclusive right to produce and sell brand material as a literacy / artistic


Legal protection of a product feature or manufacturing process

A Brand

“A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.”

Branding is way more than just a logo and a website

“Your brand is what other people say about you when you’re not in the room”

Jeff Bezos, CEO & Founder of Amazon

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